Unless you have been living under a rock then you probably have heard about @wendys “controversial” tweets. You can see through these tweets that they really embody their brand voice.
What’s so special
Wendy’s did something extraordinary. They made sure their brand popped out. They started talking smack about their competitors but also engaged with their customers like never before. Because of this they had renewed fame that put them in the spotlight of major news outlets.
If there is one lesson we can learn it is to be out of the ordinary but also make sure to engage with your customers.
Here are some of our favorite tweets
@Guy_Jantic You might consider moving
— Wendy's (@Wendys) February 15, 2017
@2hevvy4u In our cheeseburgers and on our timeline
— Wendy's (@Wendys) January 8, 2017
@shallowKIM Then why aren't you in their mentions?
— Wendy's (@Wendys) February 13, 2017
How can you Embody your voice.
Although we wish we could tell you that you can just copy @wendys, it isn’t that easy. We’re certainly positive that Wendy’s took months trying to find out what worked for their brand while also finding what their customers engaged with. For you to find your company’s voice, you must try different styles that connect with your audience, by testing, testing and yet more testing. But above all do not loose sight or focus of your company’s mission statement and values while trying to find a way to embody your brand but also connect with your customers.